TechnoBrands

The training courses are comprised of one and two day seminars which are combined together to create a product planning (SPM +PRM), product marketing (SPM +BMP) and overall strategic product management training course (SPM + PRM + BMP).  The MVP module may be taken with no course pre-requisite.

Strategic Product Management for Planners™ syllabus (click here to download pdf document)

Strategic Product Management for Marketers™ syllabus (click here to download pdf document)

Market-Value Pricing™syllabus (click here to download pdf document)

Strategic Product Management™ (SPM) - this two-day seminar provides attendees with the knowledge, skills and tools to effectively plan and market technology products and services.  Product management is a domain that holds two disciplines: product planning and product marketing.  Accordingly, this seminar is based on the Blackblot Product Manager’s Toolkit™ (PMTK) and PMTK Action Model - a comprehensive set of product planning and product marketing work templates, and accompanying process methodology, that illustrate notable best practices and processes (used by top technology companies) to create successful market-driven products.

Procedural Requirements Management™ (PRM) - this one-day seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements.  Ambiguous market requirements lead to flawed products and dissatisfied customers, but well-defined market requirements are the basis for a smooth development process and marketplace success.  This seminar demonstrates effective practices that clearly identify and articulate market requirements.  The outcome is a whole “Market Requirements Document” (MRD) that represents an intelligent commitment to customers.

Business and Market Planning™ (BMP) - this one-day seminar provides attendees with the knowledge, skills and tools to effectively contribute to business and market planning activities.  Companies operate in dynamic and complex environments that impact their ability to be profitable.  Consequently, it only makes sense to pre-plan the direction of a business so that the products and services it provides meet the overall business objectives.  This seminar explores key concepts and processes used in formulating plans that evaluate market opportunities and shape the resulting marketing efforts; i.e., business cases and marketing plans.

Market-Value Pricing™ (MVP) - this one-day seminar provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities.  Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far reaching consequences.  This one-day course delineates useful concepts, models and processes that aid the making of actual pricing decisions.

 Seminar Prerequisites

The 2 day SPM module is the pre-requisite for both the PRM and BMP modules.